Transform IP flux to money

have worked as a seoer more than 3 years, now i want to talk about the different between SEO and SEM.

I work at Espow company at SEO Dept. but our job not conventional SEO, it as the same as SEM, why? because we do some sites to sale our products -- battery, battery charger, adapter online, if our keywords list the first page of all the search enginer, but no buyer order goods on our site, it seems you did no well.

Want all the view to order products on our website, has some useful complications, such order easy, good user experience, logical price, good service, good conditions products. we produced our battery, battery charger, adapter since 1997, so our products a wonderful.1 Year Warranty! 30 Days Money Back! son the serveice is good, now as a seoer should do that a good user experience and order easy web pages.

I think my homepage espow.ca has been done good all the thing, and the IP flux are higher, but so little buyer order on these site, any one can discuss these question here?